Condom ad featuring ex-porn star Sunny Leone stokes anger in India

By AFP
Published: September 19, 2017
Email
Sunny Leone's Play with love this Navratri ad. PHOTO: @DeepakNair1991/TWITTER

Sunny Leone's Play with love this Navratri ad. PHOTO: @DeepakNair1991/TWITTER

AHMEDABAD, INDIA: Indian authorities tore down dozens of billboards Tuesday after a slew of complaints over an advertisement depicting a former porn star promoting condoms ahead of a major Hindu festival.

The image of Sunny Leone, a Canadian actress of Indian origin, advertising contraceptives ahead of the religious celebration of Navratri proved too much for some in the western state of Gujarat.

The advertisement features no image of a condom, but stoked outrage in conservative India for its slogan “Play with love this Navratri”.

In a written complaint, the Confederation of All India Traders accused the condom manufacturer behind the risque ad of taking marketing “to an all-time low”.

“This is an immature attempt to boost sales by putting all our cultural value at stake”, the traders group said in a statement.

Hundreds flood Kochi streets to catch a glimpse of Sunny Leone

The group took particular umbrage at the link between sex and Navratri, a nine-day Hindu festival of fasting and prayer.

Local authorities in Gujarat, the home state of Prime Minister Narendra Modi, removed the advertisements as controversy mounted.

Leone is brand ambassador for Manforce, India’s largest condom manufacturer, and one of its most searched celebrities online.

Facebook Conversations

Reader Comments (5)

  • Majid
    Sep 19, 2017 - 8:50PM

    This is not for the first though. She should stop this now.Recommend

  • Hukka Bar
    Sep 19, 2017 - 8:53PM

    Condom is not the word Sunny Leone likes. Such a shame that letter writer does not know about that.Recommend

  • XoF
    Sep 19, 2017 - 9:21PM

    Why anger when the whole nation watches and promotes her and alike day and night. Hypocrites cowards.Recommend

  • Dove
    Sep 20, 2017 - 9:32AM

    It should be treated as a normal advertisement because the way Indian society is portrayed through their media. If they are objecting it then its clearly hypocrisy, isn’t it?Recommend

  • debilitator
    Sep 20, 2017 - 11:11AM

    says a nation which has kamasutra in its religionRecommend

More in Pakistan