7up has launched their most hyped advertisement of the year, Mana Lo Food Ka Love! It continues to carve a niche for itself in the hearts and stomachs of foodies through its unique manner of celebrating love for food.
This year the brand decided to listen to us food aficionados- like really listen. And guess what they heard? Debates! They heard non-stop banter about which city serves the best food or which food represents their city the best.
Everywhere they looked they saw foodies arguing over the best food item in Pakistan. So they decided to celebrate this banter, bringing it down to the one agreeable factor amongst all foodies, the beverage that unites us all- 7up
The campaign has met with immense appreciation as people across the nation find it relatable. However, it has sparked a new round of debates on the social media. People are busy tagging their friends,vouching for their regional dishes and inviting their friends to give it a try.
To top it, this campaign is the first ever Shazzamable campaign of Pakistan where people can Shazam the 7up television commercial or radio jingle to win exciting prizes.
Which Pakistani city serves the best food?
Pakistanis celebrate the differences in their regional dishes through their mutual love for food
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