Which Pakistani city serves the best food?

Pakistanis celebrate the differences in their regional dishes through their mutual love for food


7UP
Press Release

7up has launched their most hyped advertisement of the year, Mana Lo Food Ka Love! It continues to carve a niche for itself in the hearts and stomachs of foodies through its unique manner of celebrating love for food.

Be it Karachi ki biryani PHOTO: 7up Be it Karachi ki biryani PHOTO: 7up

Or Lahore ki karahi PHOTO: 7up Or Lahore ki karahi PHOTO: 7up

This year the brand decided to listen to us food aficionados- like really listen. And guess what they heard? Debates! They heard non-stop banter about which city serves the best food or which food represents their city the best.

It is incomplete without 7up PHOTO: 7up It is incomplete without 7up PHOTO: 7up

Everywhere they looked they saw foodies arguing over the best  food item in Pakistan. So they decided to celebrate this banter, bringing it down to the one agreeable factor amongst all foodies, the beverage that unites us all- 7up

The lovers of spicy food have to choose between Quetta's Sajji. PHOTO: 7up The lovers of spicy food have to choose between Quetta's Sajji. PHOTO: 7up

And Peshawari Chapli kebab. PHOTO: 7up And Peshawari Chapli kebab. PHOTO: 7up

The campaign has met with immense appreciation as people across the nation find it relatable. However, it has sparked a new round of debates on the social media. People are busy tagging their friends,vouching for their regional dishes and inviting their friends to give it a try.

But there is only one drink-7up. PHOTO: 7up But there is only one drink-7up. PHOTO: 7up

To top it, this campaign is the first ever Shazzamable campaign of Pakistan where people can Shazam the 7up television commercial or radio jingle to win exciting prizes.

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