Major brands in process of painting the town Bold-red

The colour is the unanimous go-to shade this festive season

Every so often, there will come a brand that will design a product, campaign or event around a specific colour, because of which, the colour gains sufficient hype and the attention of consumers.. These colours create demand based almost entirely on the aesthetic of the product. Once a certain colour has made its way into the trendiest must-haves of the year, every brand looks to adopt it as soon as possible to retain relevance, make the most out of it in terms of customer base and of course, profits.

This festive season the colour that is doing rounds is Bold Red. It is a unique shade of red which has garnered sufficient attention with the amount it has been used, and various brands are now trying their hand at the colour by designing their own products, customised specifically for the Bold Red shade.

It is such a passionately loud colour, which is why it resonates so well with the current generation of young-adults and adults alike; it just has a certain visual appeal to a majority of the consumers. The trend has gained so much popularity that brands in every industry are getting on board and launching products to get as many customers as possible. Whether they are brands selling shoes, bags, clothes or even tech products; everyone is jumping atop the Bold Red bandwagon.

D&G and Motorola capitalised on the colour game with this master piece. PHOTO: Motorola

Over the years, there have been several colour trends that have been started by tech companies. A number of years ago a yellow-gold phone was the talk of the town; the D&G and Motorola collaboration introduced a limited edition, beautiful gold Moto Razr. The world then moved on from that shade to a lighter alternative, specifically speaking, the classic matte gold trend which Apple iPhones are most famous for. Just a year or so ago, there was a spike in demand for rose-gold iPhones and even other products for home décor purposes. Many brands followed Apple in mass producing this shade to cater to the market; Samsung and even OPPO were not too late to get on speed with this trend.

OPPO's attempt at doing the bold red colour some justice. PHOTO: OPPO

Similarly, right now in this current festive season, Bold Red colour has taken everyone over and brands are now snapping at the heels of this colour trend which has been quite successful in grabbing the general consumer’s attention. Of course, Apple has not held back and they already released their new iPhones 7 and 7Plus in the Bold Red colour which received a lot of love from their fans and followers. Another example of this Bold Red trend is OPPO’s new F3 FCB Limited edition which has been launched in collaboration with Football Club Barcelona, and this smartphone has definitely been successful in grabbing the attention of not just the regular consumer, but especially the fans of FC Barcelona itself.

Perhaps the redeeming factor of this once-in-a-while colour trend is how it motivates brands to be more innovative  and competitive, forcing them to think out of the box about how they should incorporate a colour which has grabbed everyone’s attention and mould it according to their industry. This is definitely not an easy task for some brands to attempt because there are industries where incorporating a specific colour into their product requires a lot of thinking and of course, creativity.

The iconic iPhone in red. PHOTO: Apple

There are some industries, such as the clothing and accessories industries for whom it is relatively easy to incorporate trendy colours because that is right down their ally in-terms of sales, product innovation and design - adapting to trends. However, for phones manufacturers, it was never about keeping up with trends, it used to solely be about producing a good quality product; one that would satisfy the needs of the consumer. However, now, with the intensely drastic technological advancements of late and severe competition, tech-based companies find themselves with a lot to think about when incorporating trends into their products.