Wanting to involve their digital audience in their bid for change, Telenor demonstrated how to translate digital efforts by a regular civilian into physical results. As a result of this campaign, Telenor generated more than 6.5 million impressions on various social media facets resulting in an upwards of 175% increase in the mentions of the hashtag “#ShareYourMeal”, as compared to last year.
Guests and attendants commemorate Telenor's big achievement. PHOTO: TelenorIn Ramzan of 2017, Telenor partnered with Pakistan Red Crescent Society to effectively execute this campaign. Together with the help of the Pakistani populace, they fed thousands of people in a specifically chosen location on the map of our country, Bannu, chosen mainly because of the staggering number of people there who needed help.
Telenor and Red Crescent attribute this victory to the efforts of the people of Pakistan, to which they shed light upon and celebrated at an event in Islamabad on August 21, 2017. On the occasion, CEO of Telenor Pakistan, Mr. Irfan Wahab Khan expressed his gratitude to everyone who came together to make such a monumental impression on the lives of people who needed it.
Mr. Irfan Wahab Khan, the CEO of Telenor speaks to guests. PHOTO: TelenorTelenor started this campaign in 2015 under the hashtag, #TweetAMeal, and since then have doubled up on their efforts to feed the country by maximizing reach and efficiency. It takes determination to take up a task this herculean, it takes even more to inspire thousands to do it with you, which is a feat Telenor have more or less achieved.
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