Furniture exhibition opens at Karachi Expo Centre
YOCA unveiled an exclusively designed Independence Day’ Project titled ‘Building Pakistan One Design at a Time’. Paying a patriotic tribute to three sets of generations, the project exhibited the map of Karachi, in a contemporary stylised fashion – embedded on foyer tables, making for the perfect entrance into any abode.
The base of the table comprised a unique print of Pakistan’s most iconic buildings built on architectural elements making waves on the base of the table. Crafted using two diverse tones of two separate wood types, the piece delved into the prominence of all Pakistani ethnicities. In a nutshell, it’s a subtle elucidation of everything Pakistani.
YOCA also displayed a Distinctive Projection, highlighting the spirit of Independence and how our nation, as we know today, got pieced together. The cushions at YOCA inhibited a personality of their own – enveloped by traditional architectural rudiments such as Jharokas and Darwaze – making it the ultimate patriotic collage.
‘Silver A’ Design Award’ winner ‘Amoeba – The Coffee Table’
at the event:
YOCA is committed to producing superior luxury products, paying close attention to detail and craftsmanship. The team travels worldwide to select only the finest materials, mostly working with solid woods such as rosewood, beech and teak. They also produce their own fabrics and leathers for upholstery on some of their pieces. The team goes to great lengths to ensure an impeccable finished product and a satisfied client. In 2013, YOCA also introduced Pakistan’s first one of a kind collaborative designer series with acclaimed couturier Hassan Sheheryar Yasin.
Chiniot furniture industry on the verge of collapse
Then followed by launch of “Bambini” in 2015 - a selection of one of a kind furniture pieces complemented by a limited edition line of childrenswear. In the same year, the team was honored by the Architectural Digest, India as one of the “50 Most Influential Names in Architecture & Design” in 2015.
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