OPPO and L'Oreal launch Deepika Padukone Edition smartphone

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Published: August 12, 2017
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Lahore, August 11, 2017 — OPPO, together with its brand ambassador, the famous style icon Deepika Padukone, brought a surprise for her Pakistani fans during a live stream on OPPO Pakistan’s official Facebook page; the OPPO F3 Deepika Limited Edition. Priced at Rs29, 899, the OPPO F3 Deepika Limited Edition will be available for pre-order from August 11, 2017, till August 19, 2017, in offline stores nationwide.

Commenting on the launch, Deepika Padukone, OPPO’s brand ambassador said:

“Opportunities like these are always fun and exciting! Rose Gold is one of my all-time favourite colours! I love the way the phone looks and I hope my fans like it as much as I do!”

Adding greater excitement for consumers through this campaign, the camera phone brand OPPO has collaborated with the leading beauty brand, L’Oreal Paris. All customers who purchase the OPPO F3 Deepika Edition will get a L’Oreal Paris Moisture Matte lipstick as a gift, in a specially designed box.

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Those customers who pre-order will be eligible to be part of the first sales activity to be held in Packages Mall, Lahore, on August 19, 2017, where they will get an exclusive makeover from L’Oreal Paris.

Speaking about the collaboration Mr George Long, CEO OPPO Pakistan said:

“We are delighted on this partnership with L’Oreal Paris on the launch of F3 Deepika edition signature phone. Technology has become as conspicuous a statement as fashion itself and it is the first time a smartphone brand in Pakistan has collaborated with a premium makeup brand to offer a unique experience to our customers. I am sure the #BeautyMeetsTech Campaign, will add excitement in the lives of the modern women of today by enabling them to capture their exciting moments by taking selfies, group selfies to look beautiful, feel young and be who they are.”

To further enthuse consumers, OPPO has announced that the first 10 customers to arrive at the venue will be awarded a signed photo frame by Deepika. The entire campaign will be amplified through the hashtag, #BeautyMeetsTech. Speaking about this association, Farooq Ahmed, General Manager (Consumer Products Division) at L’Oreal Pakistan said:

“We are excited to collaborate with OPPO for the launch of their Limited Edition F3 Mobile Phone. Innovation and technology have been a core component of the L’Oreal Paris product range in the beauty business and beyond. For instance, our Makeup Genius app gives women the opportunity to virtually try on makeup and design their own looks. #BeautyMeetsTech thus truly represents the perfect partnership between two brands, which enable the modern day woman to look beautiful, feel good and stay connected.”

The OPPO F3 Deepika Padukone Limited Edition phone is available in Rose Gold which is considered fashionable and trendy. Along with Deepika’s laser signature engraved on the back, OPPO together with Deepika, have also designed the logo with a letter D outside and a letter P inside, which represent Deepika Padukone. The logo is made with polished metal which not only creates the shine of mirror effect but also adds glamour through the rose gold colour.

Besides its exquisite appearance, the OPPO F3 Deepika Padukone Limited Edition phone also inherits the superior group selfie and photography ability of the original F3. Together with the same powerful specs, it can provide you a flawless user experience.

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