Goto.com.pk enters the market with its Shutterband campaign

Goto.com.pk is an emerging online market place in Pakistan that features products across various categories

A unique message, sighted on various shop shutters in Karachi, highlighted the logo of Pakistan’s emerging online shopping platform as part of its recent Shutterband campaign.

Spearheaded by Goto.com.pk, the campaign aims to enable Karachi-based shop owners to benefit from non-working hours by bringing their stores online and continuing their business operations 24/7.

In an effort to help vendors increase their sales and expand business activities beyond the limit of working hours, Goto began placing the message “Closed here. Still open at Goto.com.pk” on the shutters of several stores across the city, giving a clear message to consumers that shop timings are no longer an issue for them.

Goto is slowly but surely making an impact on its customer base.

Buyers who find it difficult to take time out of their busy schedule can now shop online and get things delivered to their doorstep without actually having to visit the store they shop from. They can get the same products that they buy from their favourite stores without being bound by location or time constraints. Mr Shamail Wasi, the senior marketing manager said:

“The idea behind the initiative was to help vendors increase their sales and expand their business by giving out the message that while their store is closed at the location, it is still open at Goto… This will provide a great opportunity for the vendors to increase their sales as well as their reach, and they don’t need to spend extra investment to promote or expand their business.”

In addition to providing vendors an opportunity to expand their business hours and facilitate their customers at any time of the day, this campaign also allows vendors to increase their reach by extending their business to other cities of Pakistan.

Goto.com.pk is one of the top online market places in Pakistan that features products across various categories, from women’s fashion and beauty products to mobile phones, games and gaming equipment, and home appliances. No matter the time of day, day of the week or location, shoppers can now continue to buy from their preferred stores and no longer have to worry about whether the market is closed or open. They can shop online at Goto at any time of the day from the comfort of their homes.