First of its kind 'Pakistan Wedding Show' outshines

The event brings together both wedding consumers and service providers.

LAHORE: A two-day Pakistan Wedding Show that brought together bridal designers, makeup artists, videographers, furniture designers, planners and decorators was concluded at the Lahore Expo Centre on Sunday.



According to its organisers, the wedding expo is an effort to bring together both wedding consumers and providers with cost effective methods to tap into lucrative wedding market, while providing the attendees with the most convenient method to find the best resources to plan a wedding.

Speaking at the inaugural ceremony, Lahore Chamber of Commerce and Industry (LCCI) President Abdul Basit said this was the first expo of its kind not only in Lahore but in Pakistan. Basit said given how families have to contact several service providers for their wedding functions, a platform where everything was available at one spot, served as a huge opportunity to someone who was planning a wedding in future.

“Our culture is such that people spend their whole life savings for weddings that involve a lot of money and planning, therefore such exhibitions can save a lot of time and money for the public,” Basit added.

He said there was a void in the bridal market and the event would help fill this void. This effort was in line with LCCI’s vision to meet the needs of ever thriving community, he added.

“Such activities are very important to boost the economy and welcome investors from abroad,” he said.

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Pakistan Wedding Show’s Ambassador and Actor Fawad Khan said that the event is a unique idea where the organisers wanted to show the people what goes into planning a beautiful wedding. Walled City of Lahore Authority (WLCA) Director General Kamraan Lasahri said the wedding expo was a very creative platform that had brought all wedding related businesses at one point.

“From wedding cards to dresses and makeup, everything can be planned and booked here at one spot,” he added. Celebrated makeup artist Mussart Misbah said that anything pertaining to a wedding from furniture to make up to wedding planners, had come here, providing the public with an amazing opportunity to explore and get the best for themselves.

Published in The Express Tribune, August 7^th, 2017.