Pakistan

Govt unveils 70th Independence Day logo and people are shocked

Designer Sabah Zaman says criticism has only made her 'even stronger'

News Desk July 19, 2017

PHOTO: RADIO PAKISTAN

Pakistan's 70th Independence Day celebrations have begun with launch of the official logo.

The logo, which has a colourful crescent and star on the number 70 parallels the "theme of celebrations and promotion of the cultural diversity of the country", said information minister Marriyum Aurangzeb.

However, Saba Zaman, the designer who won Rs500,000 for her design has garnered criticism on social media.

Pakistan's national anthem to be rearranged

A user claimed he could make a way better logo even though he doesn't "do it full-time"

@pmln_org How is this even a #Logo?
I can do a way better one! and I don't even Do it full-time!#PakistanZindabad #Pakistan🇵🇰 pic.twitter.com/i9aGJez9ld
— Zohair Allibhoy (@allibhoyzohair) July 19, 2017

The design was chosen out of 400 entries and people are dumbfounded:

https://twitter.com/kamran2513/status/887333356769357824

And this is what they came out with?! pic.twitter.com/JQ5ziovq8J
— Lizzy Moonlight. (@durriyah1002) July 18, 2017

And this is what they came up with? Looks very basic and lacks appeal.
— Yawar M. Ghazi (@ymghazi) July 18, 2017

https://twitter.com/FlushingThePill/status/887338870471348224

At least get the proportions correct!

It's not just the bad design, the thing that really grates me is that the crescent and star aren't even in proper proportion. https://t.co/qxSzpjJ4wW
— RL (@RizWanKenobi_) July 19, 2017

Was the designer even expecting to win?

Tbh that 70 years of independence logo looks like a half assed attempt like the designer herself didnt really expect to win
— trash bird (@Aamphilosofine) July 18, 2017

People seriously don't like the logo:

why didn't anyone tell me there was a shitty logo design competition i can design logos far shittier and uglier than this pic.twitter.com/2VJWdBMKK4
— mashable (@mashaallriaz) July 18, 2017

500,000 for this? THIS? Can't believe these "artists" end up fooling so many, so easily. pic.twitter.com/cBS2rhcmkQ
— Haris (@manlikewaddupp) July 18, 2017

‘It made me even stronger’

Responding to criticism, Zaman said she “felt so hurt due to the negativity” but it has made her “stronger instead”.

“Those who said they could have done better job so let me tell you it was an open competition you could have applied and might have done much better than me for sure. Thanks for your criticism because it made me even stronger,” she wrote on Facebook.

COMMENTS (6)

Muhammad Naveed Alam | 7 years ago | Reply Why peoples think negative be positive

Munir Ahmed | 7 years ago | Reply The politically motivated campaign shall end now. Be positive guys.

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Munir Ahmed | 7 years ago | Reply I don't see any wrong with the logo. It is quite appealing to the eye, and the diversity of colours depicts the ethnic bouquet of Pakistan. The most important thing is that a jury of top professionals descaled it as the best logo. We need to change our mentality of politicizing every initiative.We must appreciate Ministry of Information and Broadcasting for conducting this competition, and the PNCA for putting its best efforts to launch it in a quite prestigious ceremony.Congratulations to the winner. The losers shall wait for the next opportunity.

MAD | 7 years ago | Reply Seems an endorsement of the LGBT movement

Shakil | 7 years ago | Reply Everyone is criticising logo, but problem is not with logo, coz she was a contestant among all others. People should criticize the person/ Jewry who has selected it as No. 1. If it was on top then what about the others...????

Faisal | 7 years ago | Reply this is what happens when you become "culturally drunk" - you lose all sense and what's sub-standard seems quality work! The star and crescent should not be tampered from the original colours. Even a school-boy will tell you that.

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