'Punjab Nahi Jaungi' trailer makes us want to say, “Shut up and take my money!”

Published: July 6, 2017
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KARACHI: The makers of Pakistani cinema’s highest grossing film Jawani Phir Nahi Ani are back with another potentially successful film, Punjab Nahi Jaungi. Directed by Nadeem Beyg, the film stars Humayun Saeed, Mehwish Hayat, Urwa Hocane and Ahmed Ali Butt. The trailer of the film was launched in a ceremony on July 5 and boy, does it promise to be a full-on entertainer.

The trailer begins with Saeed’s voice in the background, saying, “Karachi ki larkiyan, you don’t know. Dimag mehdood, taleem zyada.” From then onward, the trailer takes us through a journey of a love triangle, with a backdrop of Punjab and Punjabi culture.

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Saeed plays a Faisalabadi feudal, who falls in love with Hayat’s character while she is already in an affair with someone else. What ensues is a love triangle and heartbreak amidst weddings and much more. While the film’s poster, released yesterday, was disappointing, the trailer reminded us of a mix between Bollywood flicks Jab We Met and Namastay London. However, that, by no means, is a criticism.

The Punjab Nahi Jaungi trailer lays it all out for us to judge, and yet leaves us wanting more. As Beyg already proved, he can deliver a satisfying, entertaining cinematic experience and we have even more expectations from his upcoming venture than before.

When it’s all in the trailer, why are Pakistani films failing at it?

I always say one has to end a trailer with a bang so that it makes the viewers want to take out their wallet right there and say, “Shut up and take my money!” Punjab Nahi Jaungi does exactly, that with a soon-to-be-popular dialogue, “Muhabbat me aurat se koi jeeta nahi hai, aur nafrat me aurat ko koi hara nahi saka.”

The much-anticipated film releases on Eidul Azha. Looks like Nabeel Qureshi’s Na Maloom Afraad 2 will have some tough competition this time around.

Watch the trailer here:

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Reader Comments (5)

  • Pekhawar Khan
    Jul 6, 2017 - 1:53PM

    Why this thing called Lollywood, copies everything from the thing called Bollywood, all the time from Talk shows to movies to dressing to the way they look and act? A complete copy paste I reckon whenever I am punished to watch a thing from a thing called lollywood or bollywood. I am at loss! Does Pakistan have no distinguished Character? or are we just considered an extension of India?Recommend

  • Bunny Rabbit
    Jul 6, 2017 - 6:53PM

    Hey I would luvvvv to see a Pak movie based on Balouch / FATA / Hunza cultures. Why always Sindhi / Punjabi stories ? Recommend

  • Ruby
    Jul 7, 2017 - 12:47AM

    Looks promising. Writers should get credit.Recommend

  • Boco
    Jul 8, 2017 - 10:03AM

    Janaan set in Swat, Chalay they Saath set in Hunza, and Moor set in Balochistan @Bunny Rabbit: Recommend

  • Ayesha Chaudhry
    Jul 19, 2017 - 10:13AM

    @Pekhawar Khan:
    LAME! What is in it that doesn’t happen in Pakistan? Dance? Love? Romance? Wearing colorful dresses? Like what? Welcome to 2017 mam!Recommend

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