Bonanza launches fragrance line just in-time for Eid

Range includes ten different fragrances; eight for women and remaining two for men

After the raging success of their Colors of Eid Collection, Bonanza|Satrangi is at it again, this time they’re treating their customers with something amazing, their brand new line of “Bonanza|Satrangi Fragrances”. A range of floral, fruity and musky scents for both men and women is sure to amaze the customers, and give them exactly what they’ve been looking for.



Bonanza introduced ten different fragrances out of which eight are feminine and the remaining two are masculine. The most expensive of the feminine fragrances is the one called Passion that comes in a small ball-like 100ml pink bottle. Priced at Rs 3,180, this scent is fruity and fresh - perfect for the summer.

Three of the other feminine perfumes (Fareeha, Rang and Charisma) are priced at Rs 1,880 which is the lowest price of the range of perfumes. This gives a lot of variety to those consumers who prioritise affordability. Fareeha’s packaging is a little different as it comes in an 85ml cylindrical bottle as opposed to the standard spherical 100 ml bottle that features throughout the collection. Bonanza realises that not all women prefer the mainstream floral and fruity scents which is why they have included two musky fragrances in the feminine collection.

In the male collection, both the high-end Midnight Bonanza priced at Rs 3,180 and the more affordable Master Collection Sport for Rs 1,880 come in cubical 100ml bottles.



In an interview, the CEO of Bonanza|Satrangi, Mr Hanif Bilwani was quoted as saying, “We wanted to introduce a product which was not only superior in quality (as compared to local competition) but something which was also economical for our customers”. And staying true to his statement, they have done exactly that by introducing this fragrance line from as low as Rs 1,880.



In a market where constant innovation and excitement is required, Bonanza|Satrangi is definitely set to make an impact with this introduction, and customers are sure to welcome this new and exciting product just in time for Eid.