PHOTO: FILE
ISLAMABAD: The US Commercial Service (USCS) will be leading a delegation of Pakistani companies from Karachi, Islamabad and Mirpur to the International Franchise Expo (IFO), 2017, in New York. The largest event of its kind, IFE will have 400 exhibitors, including leading US franchise companies, displaying products and services from a variety of sectors. The exhibition, running from 15-17 June, will allow Pakistani companies to explore different products. Delegations from more than 200 Pakistani companies participated in key US trade shows, ranging from poultry products to waste management, in 2016 as well. USCS is the trade promotion arm of the US Department of Commerce and will assist Pakistani companies with Business-to-Business (B2B) matchmaking, and trade counselling.
Published in The Express Tribune, June 16th, 2017.
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