Minister for promoting Pakistan’s softer image

Marriyum Aurangzeb wants restructuring of social media wings of information ministry

ISLAMABAD: Minister of State for Information, Broadcasting and National Heritage Marriyum Aurangzeb stressed over the need for an effective use of digital media to promote and project Pakistan’s narrative and image as soft, moderate and democratic country at the global level.

In this regard she directed all the attached departments of Ministry of IB&NH to work in a more integrated and cohesive manner to make the best use of social media, which is one of the greatest technological advancement of the recent age.



The minister said that restructuring and overhauling of social media wings of Ministry of Information, Broadcasting and National Heritage was imperative to align them with pace, precision and trends of modern day digital media.

She asked the officials concerned to chalk out a detailed plan and a robust strategy for training of officials of the ministry and their exposure to new social media trends as they had successfully replaced the old paradigm of communication.

Marriyum said that  social media from blogging to tweeting and posting of videos on Facebook and other  mediums has indeed opened new, faster and cheaper avenues of communication to promote a particular thought or a narrative by engaging greater number of people with more time at your disposal and costing less money.