AirBlue takes dig at PIA in new ad

Published: May 10, 2017



Trolling other brands and using controversies as a marketing tool is all the rage among international and national brands.

Pakistan International Airlines (PIA) has recently been embroiled in a controversy where a senior pilot was caught sleeping during an international flight after handing over the aircraft to a trainee pilot.

PIA cashes in on US electronics ban on Middle East airlines

Taking advantage, AirBlue posted a simple ad which showed a pilot smiling towards the camera. ‘Up and Awake’ was the slogan of the ad. It took AirBlue only three words to troll one of their biggest competitors and gain a lot of admirers in the process.

aie blue

AirBlue’s quick thinking not only cashes in on their competitor’s negative publicity but also sends a message that the brand is focused on passenger safety.

Most recently, cashing in on United State’s recent ban barring Middle East airlines from having electronic items on board, PIA tweeted, “Don’t let your work get interrupted onboard.”

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Reader Comments (5)

  • Naveed Sethi
    May 11, 2017 - 9:03AM

    Still, the ads cannnot make this carrier service the best. Recommend

  • Shakeel Mahota
    May 11, 2017 - 3:50PM

    Isn’t it better to take some nap while the aircraft is on auto cruise and fly the aircraft with fresh mind. It will be recalled that one of the reasons given for air blue tragedy in Margalla Hills Islamabad in 2010 was alleged sleep deficit the pilot was suffering from. I have my doubts if “up & awake” ad slogan can wipe out the scars of that tragedy from the minds of the people. Recommend

  • Zain Hasan
    May 11, 2017 - 9:05PM

    Calling a full fledge, fully type rated first officer as “trainee” is an offence itself.
    Amd how would they know that modern airliners come with crew resting areas onboard with full flat beds for their sleep since airblue doesnt fly trans Atlantic or intercontinental routes.Recommend

  • Pakistani
    May 28, 2017 - 5:23PM

    Looks like an Indian newspaperRecommend

  • Alpha1
    Aug 29, 2017 - 12:12PM

    Agreed- Its better to rest some and fly fresh rather than stay up and numb.Recommend

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