OMD and Google launch Pakistan’s First Programmatic campaign

Published: May 10, 2017
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PHOTO: REUTERS

PHOTO: REUTERS

KARACHI: With the rapid growth in the digital universe and digital media buying continuously finding its way towards automation in Pakistan, OMD Pakistan, part of Omnicom Media Group, along with Google became the first agency to launch a programmatic campaign locally, using DoubleClick Bid Manager, a next-generation demand-side-platform (DSP).

OMD Pakistan’s CEO Dara Bashir Khan observed, “With the launch of this campaign we have made real-time and at scale automated bidding for our clients possible in just milliseconds.”

Meanwhile, according to Adeel Farhan, Head of Strategic Partnerships for South Asia Emerging Markets at Google, “This allows advertisers to use real-time data to reach the right people at the right moments.

Published in The Express Tribune, May 10th, 2017.

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