Attendees look at computers showing the "Dubai Font", the first typeface developed by Microsoft for Dubai, during a conference to announce its launch on April 30, 2017, in the United Arab Emirate. PHOTO: AFP
The font was developed simultaneously in Latin and Arabic script and is available to 100 million Office 365 users around the world.
Dubai Crown Prince Hamdan bin Mohammed al-Maktoum has urged all government institutions to adopt the font in official correspondence.
PHOTO: AFPThe Executive Council of Dubai, which manages the affairs of the city-state and is headed by Prince Hamdan, said the font reflects the United Arab Emirates' vision "to become a regional and global leader in innovation".
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"It is the first font to be developed by a city and to carry its name", Executive Council secretary general Abdulla al-Shaiban told a news conference.
PHOTO: AFPHome to the world's tallest tower and the largest shopping mall in the Middle East, image-conscious Dubai has pushed in recent years to broaden its appeal by investing in its technology and culture.
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The emirate also aims to emerge as the world's happiest city, and last year appointed a happiness minister.
In 2016, some 14.9 million tourists visited Dubai, the most liberal of the UAE's seven emirates and its least dependent on oil revenues.
Dubai will host the six-month Expo 2020 under the themes of sustainability and mobility.
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