Innovative Shopping: Mobile shop sells meat on the go

Unique project would help people get traceable, low-cholesterol beef


Our Correspondent April 23, 2017
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LAHORE: Through a one of its kind initiative, people of Gulberg and Model Town will be able to buy quality beef from a mobile shop.

University of Veterinary and Animal Sciences in collaboration with the Punjab Livestock and Dairy Development Department started providing antibiotic- and hormone-free quality buffalo calf meat through its mobile meat shop on Saturday.

UVAS Vice-Chancellor Prof Dr Talat Naseer Pasha along with Livestock Additional Secretary Ashiq Hussain Dogar inaugurated the shop at Gulberg-II main market on Saturday as a curious crowd stood by.

He said the unique project would help people get traceable, low-cholesterol beef and also help farmers get easy access to market, consequently improving their economic status.

Dr Talat said the calves would be fattened before slaughter and this could become a permanent earning source for farmers while helping establish a quality beef value chain. “The university will set an example for starting more such outlets to facilitate people,” he added.

Published in The Express Tribune, April 23rd, 2017.

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