Tameer Microfinance Bank is now Telenor Microfinance Bank

KARACHI: After about a year of its 100% acquisition by the Telenor Group, Tameer Microfinance Bank has been rebranded as Telenor Microfinance Bank. The bank, established in 2005, is best known for its joint venture with Telenor Pakistan for the launch of Pakistan’s first and now the largest branchless banking service Easypaisa in 2009. Ali Riaz Chaudhry, President and CEO of the bank, announced the new corporate identity at a media briefing. He said: “Our new name represents a significant foreign direct investment in Pakistan’s banking sector. We are proud of pioneering the journey of innovating financial services ecosystem in Pakistan, which started with the launch of Easypaisa.” The management of Telenor Microfinance Bank remains the same and all future business activities will be conducted under the new name.

Published in The Express Tribune, March 30^th, 2017.

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