Apple launches iPhone 7, 7 Plus in red

Published: March 21, 2017
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Now customers will have the option to choose red model along with Apple's existing choice of colours, which includes silver, gold, rose gold, black and ‘jet black’. PHOTO: APPLE

Now customers will have the option to choose red model along with Apple's existing choice of colours, which includes silver, gold, rose gold, black and ‘jet black’. PHOTO: APPLE

Apple on Tuesday announced that it is introducing a new colour option for its iPhone 7 lineup today: red.

The iPhone 7 and iPhone 7 Plus RED Special Edition is available in vibrant red aluminium finish, and is launching in recognition of more than 10 years of partnership between Apple and AIDS charity (RED).

Although previously Apple has offered special product red cases for the iPhone, this is the first time the actual handset is available in the colour red.

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Now customers will have the option to choose the red model along with Apple’s existing choice of colours, which includes silver, gold, rose gold, black and ‘jet black’.

You’ll be able to order the red iPhone online worldwide and in stores from March 24. The phone will be available in 128GB and 256GB models.

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“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano [product] RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Apple’s CEO Tim Cook.

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest [product] RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands,” the Apple CEO added.

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Reader Comments (5)

  • Yahya
    Mar 21, 2017 - 7:03PM

    What’s special about red color???Recommend

  • Umar Akmal
    Mar 21, 2017 - 8:07PM

    @Yahya:
    looks cool man. Recommend

  • Liberal
    Mar 21, 2017 - 8:42PM

    Desperate tricks in desperate times …Recommend

  • Haji Atiya
    Mar 21, 2017 - 8:54PM

    @Yahya:
    Too primary and ostentatious. They should have selected something more subtle like Burgundy or Oxblood.Recommend

  • Tariq
    Mar 22, 2017 - 8:12AM

    I miss Steve JobsRecommend

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