Sajjad Ali and Ali Azmat to headline this year's LMM

LAHORE: Lahore Music Meet (LMM) is geared to roll out its third edition at Alhamra Art Centre on Saturday, March 11, 2017. With a vision to promote and develop the entertainment industry of Pakistan, a talented team of young organisers aim to highlight the issues faced by musicians.

“The event is being organised to support the Pakistani film industry and we hope it will play a constructive role in trying to resolve issues faced by musicians," LMM organiser Natasha Noorani told The Express Tribune. The event will include musical performances and lectures as well.



For the past two years, LMM has witnessed a bevy of music personalities and budding singers who have participated in the two-day event. This time around, the organisers are expecting a greater response.

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"We identified many issues faced by the music industry in the past two LMM's and this year we hope to do the same. We have convinced big names like Sajjad Ali and Ali Azmat to take part in this year's festival as well," added Noorani. Meesha Shafi, Momina Mustehsan, Haniya Aslam, Javed Bashir and Arshad Mahmood  among other local singers will also conduct lectures on the occasion.

Noorani revealed the team is trying their best to make the participants aware of the changing trends in the music industry. Students from different universities and music academies in Lahore will also attend the festival.  They have also launched advertisements and campaigns through social media to attract public and die-hard music fans.



Story telling sessions will also take place including Patari Tabeer, Women On The Scene, Art Sound and Space, Sore of a film, Heritage & Archiving: Preserving music in Pakistan, Presenting the Presenters, Story telling through dance, Talking Tablas and Beats and many others.

With the aim to be bigger and better with each year, LMM has introduced a new section titled Rang Saazi - a showcase for contemporary visual artists to broadly explore and interpret music as a subject and subculture, and its influence, as an integral part of our collective, historical, and cultural identities.

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