Would you spend $167 just to breathe some fresh Swiss mountain air? The man behind a company selling jars of the air believes it is worth it.
John Green from ‘Mountain Air from Switzerland’ has started a company that actually captures and ships fresh air from the Swiss Alps across the world to those in need of clean air, and with, of course, money to spare.
Swiss Alps add halal BBQ, Chinese pop, as high franc drives quest for new tourists
The company claims that customers will “feel the freshness and vitality!” in the sealed jars of magic fresh air taken straight from a “secret location” in the Swiss Alps.
“As you open your ice cold jar of air (it is recommended to chill in the freezer for full effect) you flick the latch open and there is a quick pfsst as the mountain pressure equalises and you can take a breath of genuine mountain air from Switzerland,” the site explains.
“Or maybe never open it and just keep the jar as a memento to keep the magic inside as a collector's item or to remind you of the good life and open at a later date or celebration.”
The Swiss mountain air comes with a signed authentication certificate and the exact GPS coordinates of where it was collected. The company also promises that it gives 25% of the price of the air to the World Vision charity.
Catch the snow: Skiing in Switzerland
“If you are sitting in some polluted town, which you probably are, gasping with Diesel fumes,” Green says in a promotional video on the website, “we’re at 3,000 metres, and we have just got new supplies of mountain air... so get yours.”
Green maintains there really is something special about the air in the Alps but takes a light-hearted approach to his business.
“To be serious for a moment I was born in London and I have lived here in Switzerland for 20 years now,” Green writes. “I seriously feel almost reborn every time I go to the Alps and breathe the fresh air, there's definitely something magic in that air.”
“You have had high-calorie Swiss cheese, you have surely had high-calorie Swiss chocolate, now experience zero calorie Swiss air!”
This article originally appeared on RT.
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ