WWF-Pakistan pledges to fight for environment conservation

With Bashir Ahmad on board, organisation aims to challenge threats of climate change

KARACHI: WWF-Pakistan has partnered with Bashir Ahmad, the pioneer of mixed martial arts in the country, to put up a fight against the rising threats of climate change and promote advocacy for the protection of the environment, stated a press release. A long-standing supporter of nature conservancy, Ahmad will help and support WWF-Pakistan’s efforts in the adoption and implementation of policies that are focused on bringing about a measurable change in the country.

Hammad Naqi Khan, Director General WWF-Pakistan, welcomed Bashir onboard and praised his efforts for working on many other initiatives in his personal capacity for the betterment of the country. "We are proud of Bashir's affiliation with our organisation and we look forward to his active involvement in our initiatives and campaigns. Our discussion with him, prior to this formal announcement, has led us to believe Bashir is a committed nature lover who has the capacity to inspire millions of his fans worldwide to support conservation," he said.



With the issues of community development and conservation close to his heart, Bashir voiced hope that he can channel the attention he receives worldwide towards raising awareness of WWF-Pakistan's mission and activities. “I feel honoured and inspired by this opportunity. The conservation of wild life and the protection of habitats and environment is something very close to my heart. When I was very young I actually wanted to be a zoologist and work in a zoo or out in the field studying animals. This is just the beginning, I won't be fighting in the cage forever, but I will be fighting for a better place for us to live in and for our children to live in,” stated Bashir.

WWF-Pakistan works closely with athletes, celebrities and personalities “in good faith” to raise funds and awareness regarding climate change, threats to ecosystems and species in Pakistan. Goodwill Ambassadors support the organisation’s causes in a voluntary capacity, receiving no fee for their time and commitment.



Today, WWF -Pakistan works through 26 offices with a team of almost 250 staff members. With its head office in Lahore, and five regional offices in major cities of Pakistan, it has project offices wherever there is a need and the potential to make a difference.

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