LONDON: Technology firms must up their game in tackling “fake news”, Apple chief executive Tim Cook said Saturday, calling for a major public information campaign. “All of us technology companies need to create some tools that help diminish the volume of fake news,” the US tech giant boss told the Daily Telegraph in an interview. “We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader,” he said. Facebook in particular has come under pressure for failing to take action, and last month modified its system for showing trending topics. The change is designed to ensure that trends reflect real world events being covered by multiple news outlets.
Published in The Express Tribune, February 12th, 2017.