Pak Suzuki unveils another imported vehicle - this time the 1.4L Ciaz

Published: February 9, 2017

LAHORE: Pak Suzuki Motor Company continued unveiling imported vehicles in the country with the launch of another variant in Lahore. A company official, however, said that Celerio, which would be launched with the name of Cultus, will also be unveiled this year.

On Wednesday, the company unveiled Suzuki Ciaz, a 1.4-litre sedan, barely weeks after it imported several units of Vitara to sell in the domestic market.

“We have seen a huge demand from the Suzuki customer base and dealers for a sedan car,” PSMC General Manager Azam Mirza told The Express Tribune on the sidelines of the launch event.

Pak Suzuki to invest in automobile glass manufacturing company

“We believe there was a need to introduce a car in this engine category after the discontinuation of Suzuki Liana back in 2014.”

The launch comes amid news that Suzuki is willing to invest over $450 million in the country, provided the government allows it benefits being extended to new entrants through the auto policy announced in March last year.

While the investment plan remains hinged on incentives, the company, which entered the Pakistan market in the 1980s, continued to introduce imported models to test market response.

“Producing a local model is a time-consuming process and it can take up to three years to produce this car locally at a huge amount of investment. We believe that importing such popular vehicles at this point in time can be a good option for the company and its customers,” Mirza added.

The vehicle is being imported from Thailand with a K-series engine.

Ciaz has a price tag of Rs1.84 million for the automatic transmission variant. Its manual transmission model carries a tag of Rs1.69 million.

The price range and engine size put it in the bracket of Honda City and Toyota Corolla’s XLI, GLI models.

“We have introduced the basic model of Ciaz, but customers can request for additional features and an accessory on demand.

Car sales stand at 97,532 units in 1HFY17

“We cannot commit on how much units we will be able to sell in a year but we believe we will have a good response.”

Celerio to have Cultus’ name

Talking about the launch of the 988cc Suzuki Celerio after the discontinuation of Cultus, Mirza said that the company is hoping to introduce the vehicle this year. “We will launch a 1000cc car in 2017, but will introduce it under the same name – Suzuki Cultus,” Mirza said.

Published in The Express Tribune, February 9th, 2017.

Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation. 

Facebook Conversations

Reader Comments (12)

  • ToThePoint
    Feb 9, 2017 - 9:29AM

    Pak Suzuki has enjoyed a lot of benefits for the past 20 years and only built sub-standard cars like the Mehran. Now it should stop blackmailing our government to extend additional incentives and invest a part of what it has earnt from us. Or else the government should let it go bankrupt if they keep up this fraudulent practice. Recommend

  • Ahsan
    Feb 9, 2017 - 10:13AM

    The launch of this new car is welcome.

    However, more importantly, Paksuzuki needs to upgrade/replace its obsoelte model lineup. Mehran, Bolan, Ravi, Cultus, and Swift (PK gen) are all obsolete cars without even basic safety features

    Mehran – based on 1984-1988 Suzuki Alto. Discontinued from Europe and japan in 1989.
    Culturs – Gen 2 cultus discontinued the world over in 2000.
    Ravi/Bolan – Based on late 1970s Suzuki Super Carry platform.
    Swift – 3rd gen swift launch in Pakistan in 2010 and still being sold. 5th gen swift is already out worldwide.Recommend

  • Desi
    Feb 9, 2017 - 10:48AM

    This is a good initiative from Pak Suzuki. But the the only problem is that still they are not giving “Value for Money” type of material in the market. Still there are vehicles having manual transmission. In majority of the world these manual transmission vehicles have already been replaced by automatic transmission as a default purchase for customers.Recommend

  • Munazza
    Feb 9, 2017 - 1:04PM

    It is so demeaning to see women being objectified like this. No sence in having 2 women standing like thisRecommend

  • Imran
    Feb 9, 2017 - 1:57PM

    I am wondering why two girls are standing on sides.

  • Col Naseem
    Feb 9, 2017 - 2:46PM

    I want to purchase one…….Recommend

  • omar
    Feb 9, 2017 - 3:06PM

    what an ugly dump. definitely city/corolla anytime for that priceRecommend

  • Usman
    Feb 9, 2017 - 6:16PM

    Although new car is welcome but they need to modernize their lineup.

    for the betterment of the country new assembler incentives should not be granted to Paksuzuki or existing assemblers. If Paksuzuki is given these incentives it will block entry of new assemblers. which means no new jobs, no competition and harm to the national economy. Recommend

  • Imad
    Feb 10, 2017 - 3:43PM

    Best ever move by Pak Suzuki to fool our local market for another decade!! Brilliant business. Recommend

  • Gilani
    Feb 11, 2017 - 9:41AM

    what girls?Recommend

  • Tauqir
    Mar 3, 2017 - 1:28PM

    Pak Suzuki…Your time is over..pakistanies are fed up of your low class cars.Recommend

  • jazz
    Apr 25, 2017 - 4:26PM

    Volkswagen Vento is much than this Ciaz for the price.Recommend

More in Business