In a first: Male face to endorse cosmetic brand Maybelline

Published: January 6, 2017
Make up Artist, Manny Gutierrez. PHOTO: GLAMOUR

Make up Artist, Manny Gutierrez. PHOTO: GLAMOUR

Cosmetics brand Maybelline New York has appointed American YouTube star Manny Gutierrez as its first male ambassador.

Gutierrez, who has drawn more than two million followers to his YouTube channel since he started posting makeup tutorials in 2014, stars in the brand’s new That Boss Life campaign.

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Gutierrez announced the news via an Instagram post, saying he was honoured and thrilled.

He posted: “2017 you are off to an amazing start OMG! So excited to finally announce that I am part of the Maybelline Big Shot Mascara campaign! Honestly I couldn’t be more honoured thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more.”

Gutierrez, who has a Makeup Geek eye shadow palette and an Ofra lip set named after him, is part of a new wave of “beauty boys” — male-identifying make-up artists who post bold, colourful and elaborate looks on social media.

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A photo posted by Manny Gutierrez (@mannymua733) on

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Reader Comments (1)

  • Bunny Rabbit
    Jan 6, 2017 - 3:39PM

    I must be growing really very old . these advertisements dont make sense to me . in my days men didnt put lipstick or eye shadow. Recommend

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