PHOTO: GUDDU SHAANIWhat stands out about this collection the most is its muse, Pakistani actor Saba Qamar. The Digest Writer star first served as the showstopper for Khan’s showcase at BCW last month and is now featured in the campaign shoot as well. And considering how good the pictures have turned out, one can safely say Qamar was the ideal choice for it.
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“Working with Erum has been remarkable as each and every outfit I got to wear is beautiful. I truly felt like royalty,” Qamar told The Express Tribune. “My favourite part of this entire campaign is the Nawabzaadi theme itself and the overall feel of it, which captures old-world charm and sophistication flawlessly. There were a lot of behind-the-scene fun moments as well and I would love to work with Erum again.”
PHOTO: GUDDU SHAANIThe brand Erum Khan has been evolving fast, ever since its inception seven years ago. Nawabzaadi, in particular, boasts of vibrant colours intermingled with modern cuts and embellishments. With this collection, Khan has created a world of opulence with velvet and tulle in shades such as crimson reds, soft beiges, subtle aquas and sunshine yellows.
PHOTO: GUDDU SHAANI“My inspiration for Nawabzaadi comes from the daughters of Mughal royals and women around me, who are the princesses of their own homes,” Khan said, talking to The Express Tribune. “My signature style is all about intricate details. I have combined a group of lighter tones along with darker hues showcasing the vibrant personality of a woman. Darker tones show the monarchic traits whereas the lighter ones depict their pliability.”
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PHOTO: GUDDU SHAANITapered tops with sharara pants, floor-length jackets, belts and what can only be described as full-on-full skirts, complete the collection. Overall Nawabzaadi explores a new aesthetic for brides, such as a dupatta draped on one shoulder and a choli peeping out from underneath, consciously.
In fact, the different fabrics used have been displayed via deliberate draping, which is the prime focus of the collection. Nevertheless, it’s the craftsmanship that is its highlight, along with the designs of the embroidery. Gotta, marrori, succha, tilla, mirror and coin works add an extra, traditional touch to the ensembles.
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