Did Raees trailer break all records?

Published: December 9, 2016
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PHOTO: SCREENGRAB

PHOTO: SCREENGRAB

The much-awaited trailer of the Shah Rukh and Mahira Khan starrer Raees was unveiled this week, becoming the first-ever trailer of a Bollywood film to reach 21 million views within 24 hours.

The much anticipated trailer was brewing a storm across social media, just minutes after its release with the movie trending worldwide.

Twitter in frenzy as Raees trailer released

The figures increased, with the trailer garnering over 15 million views on Youtube alone as well as 300k likes, DNA reported. Further, on Facebook, the trailer crossed 9 million views and over 200k likes. On the day of its release, #RaeesTrailer began trending on Twitter within minutes.

The film’s trailer has set a new benchmark with maximum number of digital views for any Bollywood film, beating the trailer for Aamir Khan’s Dangal which had 9 million views in 24 hours.

The two minute 46 second long action-packed trailer gives Mahira ample screen time and as an Indian journalist aptly stated she’s the “surprise package,” who plays the role of SRK’s love interest in the film which marks her Bollywood debut. Meanwhile, King Khan plays the role of a Gujarati bootlegger, Raees Alam.

Raees trailer is being celebrated across India, but Pakistan has something to celebrate too

Directed by Rahul Dholakia, the film is slated to release on January 25, 2017.

Missed the trailer? Watch it here:

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Reader Comments (3)

  • Khan
    Dec 9, 2016 - 12:52PM

    The film should be released by Pakistani Cinemas alsoRecommend

  • Rosie
    Dec 10, 2016 - 8:00AM

    This film should be exempt from the ban on Indian films, since it has Mahira Khan in lead. Recommend

  • Bunny Rabbit
    Dec 13, 2016 - 12:54PM

    It also hows what an active and alert PR team this film has .Recommend

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