CAIRO: At a club in downtown Cairo, Ahmed Saleh pumps electronic beats from his laptop as Abdullah Miniawy chants to a cheering crowd. The duo is part of a wave of new talent in Egypt’s underground music scene.
Emerging artists are creating an eclectic selection of hip-hop, dubstep, electronic and rock music, with some influences by traditional Egyptian sounds.
The movement began in the mid-2000s as musicians bypassed record labels to reach their listeners directly via the web. It was boosted by Egypt’s 2011 uprising which toppled longtime dictator Hosni Mubarak. “This movement began finding an audience because it has become accessible on the internet, instead of the market being dominated by those who release CDs,” said Tamer Abu Ghazaleh, a Cairo-born Palestinian musician who co-founded Ma3azef, an online Arab music magazine.
From the second half of the 2000s, musicians have used websites such as SoundCloud, YouTube and Facebook to publish and promote their music. That has challenged record labels’ traditional gatekeeper role between artists and audiences. “This is the first time in Egypt, at least since the 1920s, where music really represents the people in a direct way, without any intermediary,” revealed Mahmoud Refat, founder of record label 100Copies Music.
The birth of Mahraganat music around the same period also reflected this shift in the industry.
Emerging from working-class neighbourhoods, it became Egypt’s most listened-to genre with little involvement from record companies. Using cheap or free software, young men began mixing traditional Egyptian music with electronic sounds, creating loud eclectic beats.
Meanwhile, artists began networking online, says musician Rami Abadir, who released his first official album with Canadian record label D.M.T. Records in May. “This didn’t exist until 2009 or 2010 or it existed but on a very small scale,” he stated.
The genre found a small but growing audience in a country where, according to the United Nations, 40% of the population is between 10 and 20 years old. The 2011 revolution boosted the movement. “A lot of things took a push with what happened in 2011 and 2012 and the revolution,” shared Maurice Louca, composer of the acclaimed 2014 electronic album Benhayyi Al-Baghbaghan (Salute the Parrot).
While most of the music was non-political, a security void made it easier to open spaces and organise festivals. “There was a very nice atmosphere where anyone who wanted to do anything, could just do it,” added Abadir.
Saleh has performed up to five times a month this year, including gigs with Alexandria-based psychedelic and electronic rock band Telepoetic. Louca has given 50 concerts overseas this year alone. “Now, the audience is waiting for new things, especially in Egypt,” mentioned Abu Ghazaleh. “The wave of new music expresses real things for the people. This is what this music is doing, so it has no place to go but grow further.”
While the scene centers on Cairo, other musicians in the region have flourished online. “We kind of found it staggering the amount of talent around, and a lot of people doing what we consider to be very high-quality music,” said Abdel-Rahman Hussein, co-founder of Dandin, a Middle East music platform.
“Hip-hop artists from Lebanon, Syria, and Jordan have collaborated, while cross-genre projects have mushroomed in Beirut,” says Ziad Nawfal, co-founder of the independent Lebanese label Ruptured.
Published in The Express Tribune, November 28th, 2016.