#BeatMe: Pakistani celebrities challenge men in powerful new video

UNWomen sets out to challenge patriarchal ideologies with latest campaign #BeatMe

United Nation for Women in Pakistan recently released a video featuring the strong women of the nation speaking up against gender-based violence.



Try to beat me, I am UNbeatable”, sets to break patriarchal ideologies of Pakistani society. UNWomen’s latest campaign brings a twist to the advocacy on women’s rights and in the video, women are seen inviting a man to beat them – but at the things they excel at.

From Meesha Shafi's powerful invite in front of a microphone saying, "Beat me with your voice" to Sana Bucha saying, "Beat me with your words", the video is all about shattering the perception that women are feeble and weak.



Momina Mustehsan, Sarwat Gillani and Aamina Sheikh stand strong and tall alongside mountain climber Samina Baig and other prominent female figures who have proved their mettle in their respective fields, showing how women are truly unbeatable.

Here, check out the video and get inspired:


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