Nadia Hussain joins the lawn war

KARACHI: Model Nadia Hussain embarks upon yet another venture this year with her lawn collection. The exhibition titled Nadia Hussain’s Signature Lawn Collection 2011 kick started on February 21 and will carry forth at the Marriot Hotel till February 23.

The collection made use of vibrant prints on fabric and toyed with a range of colours that ran from dark hues to spring pastels.  With an eager crowd bustling in, the venue was thronging with shoppers in all four corners.

Taking a personal interest in her newest business venture, Hussain played host to all the customers that arrived at her exhibition.

While talking to The Express Tribune Hussain said, “It’s what I have tried to incorporate, what I think is best; the colours and the designs are not too vibrant, not too loud. It’s meant  to suit the Asian skin colour. I haven’t used shocking pink or bright sun orange, as you can see, these are not the colours that I believe will suit our skin tones best.”

“Mostly, my designs are either floral, or have booti on it or a jaal (repeating small motifs) design on it,” added Hussain.

The model also revealed that she had been working with a team of designers that included Zainab Sajid, Ayesha Ibrahim, Ayesha-Somaya, Zaheer Abbas, Mahin Karim, Sanam Chaudhri, Sara Rashid, Mehdi, Sublime by Sara and Fahad Hussayn. Nadia Hussain’s signature lawn gives due credit to all the designers involved in the brand’s own catalogue.

When asked about the lawn wars that seem to have taken the city by storm, Hussain replied saying, “I didn’t realise it would be such a massive war this year. Since December 2010, I tried approaching other designers like HSY, Nomi Ansari, Deepak Perwani and Umer Sayeed and they all said that they were busy doing their own lawn  collection this year.”

“Since morning there has been an influx of people, the event is well-organised. There is not a mad, mad rush of people. So it is going smoothly,” says Hussain.

However, Hussain maintains that her lawn is for everyone, “I am catering to everyone, young and old alike,” adds the model.

Only time will tell who will inevitably win this year’s lawn battle but Hussain intends to continue with her venture and bring another collection to the forefront next year.

Published in The Express Tribune, February 23^rd, 2011.