Microsoft launches first desktop, Windows update with 3D features

Microsoft has launched a consumer offensive!

NEW YORK: Microsoft launched a consumer offensive Wednesday, unveiling new high-performance computers and an updated Windows operating system that showcases three-dimensional content and "mixed reality."

The US tech giant announced its first desktop computer, called Surface Studio, a $3,000 high-end "all-in-one" device that aims at Apple's Mac.

Our family is now more powerful than ever. Propel through your day and bring your ideas to life with Surface. #MicrosoftEvent pic.twitter.com/CAQEWSlBZF

— Microsoft Surface (@surface) October 26, 2016

"We're creating a new category that transforms your desk into a creative studio," Microsoft chief executive Satya Nadella said at the unveiling in New York.

With a large, 28-inch (71-centimeter) hinged touchscreen display touted as "the thinnest desktop monitor ever created," Surface Studio adds to the Microsoft lineup of tablet and laptop devices for the premium segment, in a challenge to Apple.



The new PC has an ultra-HD 4.5K display, offering more pixels than most new high-definition televisions which effectively create a "digital canvas" for creating content, the company said.

The new PC will be available in "limited quantities" for the upcoming holiday season, with more units available in 2017.

Microsoft also announced an updated Surface Book - its high-end convertible tablet-computer - which will sell for $2,400, adding improved graphics and computing power.

With the new Surface Book i7, there's no limit to what your laptop can do. #MicrosoftEvent pic.twitter.com/FhkCPkiDym

— Microsoft Surface (@surface) October 26, 2016

"It's for the people really pushing performance," Microsoft vice president Panos Panay said.

The Surface devices allow users to create content onscreen with a special pen-stylus, and Microsoft introduced a new disk device called Dial which attaches to the screen and offers additional controls such as viewing the timeline of a creation.

Microsoft meanwhile announced its Windows 10 Creators operating system would be offered as a free update in early 2017, enabling users to create 3D content and delve into virtual and augmented reality.

MyPeople gives you faster ways to connect and share with the people who matter most – right from the taskbar. #MicrosoftEvent pic.twitter.com/zx2c06M7j1

— Windows (@Windows) October 26, 2016

The update offers "new ways to create and play," said Microsoft vice president Terry Myerson.

The update will allow for a 3D capture application for mobile devices and a new version of the popular program Paint for 3D objects.

The system will allow users to add three-dimensional emojis and to create and manipulate content they create or scan.

Microsoft general manager Megan Saunders demonstrated how the capture application can scan a sand castle in three dimensions, and then mix that with other content.

Megan Saunders, Microsoft general manager of HoloLens and other emergent technologies speaks at a live Microsoft event in the Manhattan borough of New York City, October 26, 2016. PHOTO: REUTERS

With the new Windows system, users will be able to experience virtual reality  with Microsoft's HoloLens headgear and its Edge browser.

Taj Reid, Senior Designer at Microsoft wears a HoloLens VR headset at Microsoft's Windows 10 "Creators Update" live event in the Manhattan borough of New York City, October 26, 2016. PHOTO: REUTERS

Edge "will act as the portal to display 3D content on HoloLens," said Saunders.

Microsoft said its hardware partners would be selling Windows-compatible virtual reality gear starting at about $300.

Recap: #MicrosoftEvent in 90 seconds pic.twitter.com/Fz2soLmhSg

— Microsoft (@Microsoft) October 26, 2016

Microsoft is aiming to keep users on Windows as many switch to new mobile devices powered by Apple or Google software.

With PC sales sputtering, Microsoft has been emphasizing its cloud computing and business services but is also working to stay relevant to consumers with Windows and its various computing and gaming devices.

The new version of Windows will help users sift through email and other messages by creating "people" icons that show messages from important connections.