The PTA report said all CMOs are currently involved in aggressive marketing campaigns and promotions and therefore, the segment needs a thorough review to assure its financial viability and health.
According to the report, in Pakistan, all CMOs are offering two to five standard prepaid packages with a pulse duration of one second, 20 seconds, 30 seconds and 60 seconds. The operators are offering unlimited on-net calls as well as free calls to off-net mobile and fixed-line networks.
In case of post-paid, CMOs offer four to seven post-paid packages with pulse duration of 30 seconds and 60 seconds, respectively.
Published in The Express Tribune, October 19th, 2016.
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