The Pakistan Electronic Media Regulatory Authority (Pemra) imposed on Wednesday a complete ban on airing of Indian content in the country.
In a meeting headed by chairman Absar Alam in Islamabad, Pemra directed all satellite television channels, as well as radio stations to follow the code of conduct or face repercussions.
“The ban will come into effect at 3pm on October 21. Licences of TV channels and radio stations that go against the ban will be cancelled without any show-cause notice,” said the statement issued by the media watchdog.
Earlier, in a tit-for-tat move, Pemra chairman Absar Alam had called for a halt in airing Indian content on Pakistani TV channels.
In this connection, he said a summary had been sent to the federal government in which it was clearly recommended that transmission of Indian channels and content should be subject to permission of airing Pakistani content by India.