Cleanry: Introducing digital laundry to Pakistan

Hate doing your laundry? Do you ever wish you could get it done on the go? Look no further, Cleanry -- Pakistan’s first online laundry service -- will pick up your laundry and get it back to you within two days, all through a simple click on your phone.

The startup, which also offers a premium same-day service, has been launched keeping busy working professionals in mind, with Thursday pick-ups and Saturday deliveries for the week’s office-wear.

Cleanry provides high quality controls and adheres to eco-friendly processes.

“People need to save time on everyday tasks to focus on more important things,” says Salis Bhatti, CEO of Cleanry.com.

“In today’s digital world, people are ordering online and delivery is made to their doorstep. Cleanry takes the chore of laundry, moves it to an online platform, making the process quick and easy,” he added.

Bhatti went on to claim that the order process takes under 60 seconds. After the clothes are cleaned, they go through a multi-step quality assurance process, and are then dropped off at the customers chosen point of delivery in high quality reusable and eco-friendly bags, he added. Payments are made on delivery.

“The key to the efficient and convenient process at Cleanry.com is the ability to provide the customer with a complete time-saving solution to the tedious task of doing laundry. A quick and quality process that takes care of the stress related to your laundry, initially targeted at working professionals, but the business model has been adapted to suit households too,” said Bhatti.

While Cleanry is enjoying early success, the founders admit that in order to stay competitive the company will need to continually innovate adding value by delivering convenience at a competitive price point.

Cleanry also offers corporate staff programs to ensure uniform quality and freshness is available to everyone.

You can learn more about cleanry.com here or visit their Facebook page here.