Think pink: Most women ‘unaware of breast cancer risk’

GCU organises event to create awareness about potentially fatal disease

LAHORE: Pakistan has the highest rate of breast cancer in Asia but most women in the country are not aware about the potentially fatal disease, said the Government College University (GCU) Quality Enhancement Cell director Iram Sohail on Friday.

She was speaking at an event organised in collaboration with the Pink Ribbon International at the varsity to create awareness among the students and faculty about the illness.

Iram said the GCU had been organising awareness campaigns for the past several years for students and staff members to inform them about precautions, self-examination methods and treatments for breast cancer.

She added one of the main objectives of the on-campus awareness drive was to eliminate social stigmas attached to breast cancer.

The campaign was followed by a walk and a poster exhibition. Around 20 posters were on display at the university’s Minhas Art Gallery.  The posters, prepared by the university’s Fine Arts department students, were inscribed with motivational and awareness messages for the patients and their families.

October is marked as International Breast Cancer Awareness Month across the world.

Published in The Express Tribune, October 8^th, 2016.