Pakistan

Twitter is pointing out a 'micro' issue with PTV's new logo

Twitter users seem disappointed with the state-run broadcaster’s new logos for its eight different channels

News Desk September 06, 2016

Fierce competition has given rise to improvements in the electronic media industry at large. But all of that seems to be of little importance to state-run PTV.

It was recently surfaced that the state-run television corporation has suffered Rs1.12 billion losses within two years with nearly 70 per cent of its expenditure reportedly on human resources. In a recent Senate standing committee meeting, Information and Broadcasting Division Secretary Imran Gardezi lamented about the poor state of affairs at the state-run channel.

PTV running at a loss in PML-N tenure

So when the national broadcaster recently introduced new logos for its eight channels, people on social media immediately began questioning what they were thinking.

Not only was the redesign deemed 'lazy', some also pointed out how it resembled Microsoft Internet Explorer's iconic logo.

Here's how it went down on Twitter:

https://twitter.com/anthonypermal/status/773060197203992576

Haha OMG PTV copied Internet Explorer's logo? In this day and age, how difficult it is to get someone to design you half a decent logo
— Tuaha (@1_1nprecedented) September 6, 2016

Instead of changing Ptv Sports logo again & again, just change the anchor, everything will be fine then.
— Goher Mumtaz (@gohermumtaz) September 1, 2016

Such a poor logo of Ptv sports. World moves towards Mars & & Ptv still potray their past 20 year logo.
— Aleem Tayyab (@aleemtayyab91) August 30, 2016

https://twitter.com/Rizwvan/status/770622465445953536

PTV Sports New Logo is so Old Fashioned Just like Pakistan Cricket Team #NewLogo #NoCreativity
— MahwishSolanki مہوش (@mahwishSulanki) August 30, 2016

https://twitter.com/ma_arain/status/770319270379130881

Every Six months Ptv change their Logo only government channel can do this strange strategy back now. it's pack to 90s type ptv logo 😕
— Y A S I R (@Yasirhere) August 29, 2016

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COMMENTS (11)

ARIF RAHMAN CHUGHTAI | 6 months ago | Reply Twitter needs education in our aesthetics.

ARIF RAHMAN CHUGHTAI | 6 months ago | Reply The silliest statement in the universe. Our National Icon of PTV does not suit these third rate designers. It is a design by the National Artist of Pakistan. And if you do not know he is the internationally renowned Abdur Rahman Chughtai honoured in his life time and honoured to this day. With zero aesthetics judgement anyone saying contrary to our Ideology is merely bull in all ways. Do not mess with our aesthetics. The Peacock of PTV is above reproach.

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Rebirth | 8 years ago | Reply Please, at least change the logo of PTV world and make it more presentable; it is to be broadcasted globally and it'll be a bit hard for viewers to ascertain if it's a cat with whiskers or Minar e Pakistan with some kind of a design in the back. The font and templates must also be changed. PTV world is the foundation stone that will be used to make PTV Spanish, Arabic, etc. A nation's soft power and image depends on its media. It'll be easier to use these channels to sell Pakistan's tourism, sports, arts (soaps and movies), culture. This is the cheapest investment into marketing and PR compared to spending money on sending incompetent, insincere and useless diplomats all over the world.

ding | 8 years ago | Reply @Babur Saghir: If you really are with PTV, and this how they were really thinking, then you are just revealing more about how out-dated the mentality is at PTV. Your reasoning reminded me of how back in the old days, all dance choreography would just try to act out the words in a song.

Babur | 8 years ago | Reply @ Babur. You are disconnected from reality and talking out of your back side.

Star World HD | 8 years ago | Reply If you want to get back in 1980's then you should watch PTV National.

Babur Saghir | 8 years ago | Reply If we want to criticize something, we should at least have some basic knowledge of it. While designing a logo we can use any basic shape, which serves our purpose. The basic shapes of design are not anyone’s property. We at PTV used the basic shape of sphere in our logo, which symbolizes completeness, unity, equality and acceptance. No point of the sphere is nearer or farther from the center than any other point on the sphere and this is our core policy. Our Insignia is our identity well known to generations, which is our asset and we own it. An orbit ring is also a very basic shape, which symbolizes to reach, gather and spread equally the news and information to the people on an equally defined path around the globe. We didn’t copy Internet Explorer logo’s letter ‘e’ as our ‘P’ letter. An orbit ring is a basic shape and can be used, it’s not there property. If our silhouettes match than Express channel logo’s red rectangle shape also matches with millions of logos.

MA | 8 years ago | Reply TV channels are turning into HD resolution in rest of the world, and here PTV putting all their efforts on lame logos.

abid | 8 years ago | Reply Change your anchors. Progammes that the audience actually likes. Get a profesional person ti design a modern logo. As ptv employees are lazy, just outsource or even ask a viewer and i am sure he or she will do a better job. Please ensure you change both anchors in ptv sports,as they are both useless And last but not least, cut down on your ad breaks as i have seen more adverts than runs scored by the pakistan team in the england series. Thanks for reading

Ali S | 8 years ago | Reply Everything wrong with PTV summed up in a single logo - outdated, lazy and unimaginative.

uz | 8 years ago | Reply Logo is of extremely poor quality, even if you try you cannot design a worse logo than this.

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