Leading lady: Gisele’s reign continues

Brazilian beauty becomes highest-paid model, once again

Supermodel Gisele Bündchen remained the highest-paid female model in the world, with an annual income of $30.5 million, reported Reuters. On the other hand, Kardashian clan member Kendall Jenner more than doubled her earnings, according to Forbes’ 2016 models’ list, on Tuesday.

Bündchen, 35, has made more money than any other model since 2002 and continues to collect top dollars from endorsement deals with Chanel, Carolina Herrera and Pantene. Coming in second with $10.5 million was Bündchen‘s fellow Brazilian Adriana Lima. The longtime Victoria’s Secret model works with Maybelline and IWC watches.

Jenner, 20, tied for third place, up from the 16th position last year, and was the biggest gainer on the 2016 list. Her salary increased from $4 million in 2015 to $10 million in 2016, in part due to partnerships with Estée Lauder and Calvin Klein. Illinois-native Karlie Kloss, 24, was also ranked third and doubled her income to $10 million, enjoying more campaigns than any other model on the list.

The highest-ranked of six newcomers on the list was Gigi Hadid at number five, with more than 22 million fans on Instagram. Forbes claims brands like Maybelline and Tommy Hilfiger are eager to reach her audience.

The 20 models earned a combined total of $150 million between June 1, 2015 and June 1, 2016. The results included income from cosmetics, fragrance and other contracts and were based on interviews with managers, agents and brand executives.

Published in The Express Tribune, September 1^st, 2016.

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