The calendar exhibition was inaugurated by Professor Dr Muahamad Zafar ullah Khan, the Vice Chancellor of Bahaaudin Zakriyah University in Multan. The exhibition is followed by a screening of a Japanese film that was being played with English sub titles. The film was an engrossing experience for the audience due to the delicate sentiments and aspirations of the international characters.
The annual Japanese Calendar Exhibition has gained popularity among the people of Pakistan specially in southern Punjab where it has been organised for the very first time. 140 calendars have been displayed in the exhibition with the cooperation of the Calendars Association of Japan.
These calendars portray a variety of subjects such as contemporary and traditional arts, gardens, sceneries, costumes, photography, automobiles, wildlife, life styles, historical places and most of the graphics contain an indigenous element of Japan.
The producing companies have tried their best to attract viewers through different subjects and mediums. The exhibition does not only trace the nature of the sociocultural development of Japan spread over centuries, but also includes the aesthetic features of Japanese pre-printing technology.
The entire exhibition presents a visual sense of Japanese aesthetic taste and a fresh look to the Japanese culture. After the exhibition all the calendars will be distributed to the lucky visitors through a draw as gifts from the Japanese Embassy.
Published in The Express Tribune, February 10th, 2011.
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