On average, the AMP pages load four times faster than non-AMP one and median load time for AMP pages are under one second. PHOTO: REUTERS
The tech giant is launching a demo site, which would allow users to experience what AMP is all about, and give developers an opportunity to fine-tune AMP-support for their respective sites before rolling it out for all users.
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After the successful launch for news websites, AMP team believes it is now “ready for more”, product manager Rudy Galfi told Tech Crunch.
In less than six months, there are over 150 million AMP docs in Google’s index, with over 4 million new ones being added every week.
On average, the AMP pages load four times faster than non-AMP ones and median load time for AMP pages are under one second.
Galfi clarified there is no ranking change here, so having AMP pages would not change a site’s ranking on the search results page.
So far the focus of AMP has been on news sites, however, the format itself works fine with other kinds of content. AMP team is working on better support for e-commerce sites and how to better handle forms.
Without giving any timeframe, a Google spokesperson said AMP support for non-news sites in Google’s mobile search results should roll out beyond the preview site in the coming months.
The article originally appeared on Tech Crunch
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