LAHORE: It might have been a while the last time Pakistani films competed against each other on the box office with simultaneous releases, but July 22 will change all that.
With Jamal Shah’s Revenge of the Worthless, Noor Bukhari’s Ishq Positive and Faisal Bukhari’s Blind Love hitting screens together, Lahore’s cinemagoers might be spoilt for choice.
“Revenge of the Worthless is an action drama film shot in the northern areas of Pakistan. It narrates the story of the Swat insurgency. It points out the sacrifices made by the army to counter terrorism in such areas while it also sheds light on the sufferings of people,” said Summit Entertainment official Waryam Iqbal.
The cast of Shah’s film includes actors Ayoub Khoso, Firdous Jamal and Shamil Khan, among others. Holding high expectations from the film, Waryam shared the movie will be screened across all multiplexes in Lahore.
Blind Love, on the other hand, is being distributed by IMGC Entertainment and Eveready Pictures is backing Ishq Positive. “I am currently busy in promoting my film. It is a beautiful musical and I am sure it will be remembered for years to come,” shared Noor. She revealed that post-production of Ishq Positive was completed in India and the cast comprises a number of new actors, with Indian star Sonu Sood doing a cameo.
While Blind Love was originally scheduled for an Eidul Fitr release, it was delayed to avoid competition from Sultan. Blind Love has been made by Lahore-based producers Chaudhry Ejaz Kamran, Mian Amjaz Farzand and Chaudhry Zulfiqar Ahmed. “We are releasing the film on July 22. We are expecting it to be a major hit,” Kamran said.
Published in The Express Tribune, July 14th, 2016.