This Pakistani is part of a startup that could be the next Instagram

Published: May 24, 2016


Move over Instagram, there’s a new photo-sharing app on the block. Splore promises to change the way people engage with photos by challenging Instagram’s most basic and underlying feature of following people.

The concept may sound similar to Instagram, however, Mustafa Zaffer, co-founder of Sploreexplains how the app is so much more. “Splore is the only photo sharing app where users can follow hashtags instead of people,” Zaffer told The Express Tribune.


“It is the premiere platform for creatives to share their
work and get discovered by a worldwide community
without worrying about followers,” a statement on its website reads.

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Unlike Instagram, users will have an endless feed. The app will allow users to follow hashtags related to their interests, rather than people, and view content based on it, which sets it apart from other similar apps, according to Zaffer.


“Following your favourite hashtags means you see photos of only things you like,” Zaffer explained, adding that “Users interact with their homepage by scrolling through and voting on every photo.”

The app allows users to “upvote, skip and discuss posts from hashtags they’ve followed.”

The algorithm then harnesses the content that is receiving the most positive feedback and makes it go viral, Zaffer added. According to the company’s official press department, the algorithm allows good content to populate feeds more often and gives users greater likes and comments on their posts — giving users an incentive to post viral content and subsequently allowing users on the receiving end to see and share that content.

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“Unlike Instgram, which populates the homepage via followers, Splore gives users the best content from anyone who posts trending photos within the user’s interests,” Zaffer explained.

With the opportunity to have discussions on every post, Splore’s audience is wide and includes anyone who enjoys sharing or viewing pictures.

Another feature on the app enables users to determine exactly which photos were in posted in a hashtag in the past 24 hours, week, month and all time.

If this is not reason enough to get the new app, Splore reached the finals against 75 other startups at the USC Silicon Beach Fest and was also nominated to be presented as an ALPHA startup at the WebSummit, “The Best Technology Conference on the Planet”.

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Reader Comments (11)

  • May 24, 2016 - 3:57PM

    Instagram already does most of it. I don’t see why incubators fund such projects which do not make any sense in terms of innovation, forget the business. It is like free money.Recommend

  • James
    May 24, 2016 - 9:06PM

    Interesting. Do you think they have the marketing force to make it? Their product is very, very smooth.Recommend

  • Jaha
    May 24, 2016 - 9:08PM

    @Raheel: Instagram does not let you follow hashtags nor does it run off an upvote economy Recommend

  • Sara
    May 24, 2016 - 10:21PM

    @Raheel: you clearly have not used Splore before :)Recommend

  • May 24, 2016 - 10:22PM

    @Raheel: Thank you for the feedback.

    Here is a list of features that make Splore unique.

    1) The only app where users follow hashtags not people.

    2) Following your favorite hashtags means you are seeing photos of things you like. Rather than random photos on your friends

    3) Users following hashtags; gives upcoming artists the power of going viral on the basis of their content rather than their following(which they usually get inorganically).

    4) Unlike Instagram, now by following hashtags users will have an endless feed; instead of getting photos from the limited amount of people you follow on Instagram.

    5) On Splore; users can find out exactly what the best photos are in various hashtags for the last 24hrs, week, month, and all time. Also, something not available in Instagram.Recommend

  • May 24, 2016 - 11:34PM

    Hi @Raheel, Hope all is well. I encourage you to download the app and check for yourself the value that it may bring to its users.



  • Raheel
    May 24, 2016 - 11:44PM

    @Mustafa, thank you for this elaboration. I don’t find any worth in these features. And the startup guy has wrote rude emails to me and I have already explained him why. What an attitude and ego!Recommend

  • Luke
    May 25, 2016 - 2:36AM

    Design so beautiful!Recommend

  • Safa Altaf
    May 25, 2016 - 4:14AM

    Informative read and amazing app. Just downloaded it <3
    Splore is impressive! #ProudPakistaniRecommend

  • Richard
    May 26, 2016 - 2:05PM

    @Raheel: That’s what they said about Venmo when it came to sending money with PayPal as it’s direct competitor. But I do see your point, I’ve used this app and see it’s potential. Keeping my eye on updates, but they are very slowRecommend

  • Lily
    Jun 3, 2016 - 3:50AM

    Love this idea Recommend

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