Celebrities lend support to Udaari post PEMRA notice

The hit TV serial was issued a show-cause notice for showing "immoral" content

After the Pakistan Electronic Media Regulatory Authority (Pemra) served a show-cause notice to Udaari, seeking an explanation for showing "immoral" content, #IsupportUdaari began trending on social media.

While producer Momina Duraid and lead actor Ahsan Khan have showed their concern over Pemra's move, a number of other celebrities have also taken to social media to extend their support for the hit Hum TV serial.



The lead cast including Bushra Ansari, Urwa Hocane and Farhan Saeed, as well as Oscar-winning filmmaker Sharmeen Obaid Chinoy are among the many supporters who have raised their voice against Pemra's criticism of Udaari for highlighting the issue of child abuse.

Here's what they had to say.

Urwa, who is playing the role of Meera defines "immoral."
https://www.instagram.com/p/BFbcxnAkV4Y/

Farhan, who stars as Arsh, says it shouldn't hurt to be a child
https://www.instagram.com/p/BFbdOGOEV5k/



Veteran actor Bushra Ansari, who has earned praise for her performance as Sheedan, says the serial highlights the issue in a subtle way and needs to be supported
https://www.instagram.com/p/BFbzonpiotk/

Sharmeen also spoke in favour of Udaari
https://twitter.com/sharmeenochinoy/status/731720532224294912

Meesha Shafi feels snubbing such plays is a failure on our part

Snubbing a play which sheds light on the rampant child abuse in Pakistan means continuing to fail future generations #ISupportUdaari

— MEESHA SHAFI (@itsmeeshashafi) May 15, 2016

TV star Maya Ali posted a strong message
https://www.instagram.com/p/BFXIH0_yp5e/

Super model Nadia Hussain also highlighted the importance of the serial
https://www.instagram.com/p/BFWS5hmkV0S/

"I am a mother of two and I am against child abuse. But if we want to stop it, we have to work together and that in the same language," says model Fia Khan.
https://www.instagram.com/p/BFb13K1Mx8W/

"It is based on a social cause and we should create awareness in our society through such drama serials," says TV actor Yumna Zaidi.
https://www.instagram.com/p/BFV_h7tkV7T/



Twitter also showed support

Violence against women and child abuse are crimes against humanity. Justice can't prevail till we stand up against both. #Isupportudaari

— Roshaneh Zafar (@RoshanehZafar) May 15, 2016

https://twitter.com/mariasaleem101/status/731132931830321152

I can name tens of dramas, in the recent past, that glorified domestic abuse & misogyny- no action or petition against them. #ISupportUdaari

— Mahwash Ajaz 🇵🇰 (@mahwashajaz_) May 13, 2016

Children doesn't speak to their parents abt being abused b/c they're sacared, Parents needs to be more understanding & frank#IsupportUdaari

— Ikram Yöusefzai (@Ikramyousefzai) May 13, 2016

Udaari doesn't deserve to be banned. Child abuse needs to be highlighted more than saas bahu gibberish #ISupportUdaari

— Sara (@Kaneez_Zainab) May 13, 2016

https://twitter.com/Farrukh_Abbas12/status/731102370764099584

Isn't Kasur enough for us to open our eyes and accept that child sexual abuse is rampant?#ISupportUdaari

— Zoya Anwer (@ZoyaAnwerNaqvi) May 13, 2016