Chinese company looks to enter tyre sector

Pakistan’s industry can hardly meet 15% demand, says PCJCCI chief

LAHORE: The Chinese O2O (Online to Offline) model practised in the tyre industry can establish backward- and forward-supply linkages in Pakistan, said Pak-China Joint Chamber of Commerce and Industry (PCJCCI) President Shah Faisal Afridi.

He said this at a meeting with Jinan Kemp International Trading Company Chairman George Sun, the pioneer of tyre industry in China with worldwide production facilities, who is visiting Pakistan to introduce Chinese hi-tech and stress resistant modern technology in the country.



Afridi said that collaboration with the innovative Chinese tyre industry can bridge the huge demand gap for tyres in Pakistan. He described this opportunity as a radical shift in the automobile industry of Pakistan.

He said that the tyre industry of Pakistan can hardly meet 12 to 15% demand and the shortfall paves the way for international companies, which is a positive development.

“Keeping in view the growing demand, the government can attract domestic as well as foreign investment in the rubber tyre industry by resolving structural problems of the sector,” said the PCJCCI president.

Also speaking at the meeting, Sun said that his brand of tyres is preferred globally due to durable and innovative hi-tech manufacturing units installed in major developed countries.



He said that seeking the huge demand of cost effective and durable tyres in Pakistan he is planning to initiate state-of-the-art R&D centres and Tyre Research Institutes to stay at the forefront of technological advancements and remain the nerve centre for providing cutting edge technology.

Published in The Express Tribune, April 30^th, 2016.

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