
The two-metre (6.5 feet) long scroll inkbrush painting "Peach Blossom Spring" more than tripled its expected price at a spring Sotheby's sale to fetch HK$270.7 million ($34.91 million), including the buyer's premium.
Kevin Ching, chief executive of Sotheby's Asia, said the 1982 work was monumental and deserved the valuation.
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"The colours are absolutely vibrant, and (it is) ... probably one of the two or three most important works available now in private hands," Ching told reporters.
The winning bid was placed by the Long Museum in Shanghai, founded by Chinese tycoon Liu Yiqian and his wife, Wang Wei, who have over the past few years bought some of the world's most expensive Chinese and Western artworks including Modigliani's 1917 "Nu couché" (Reclining Nude) for $170.4 million.
Zhang Daqian (1899-1983) is widely considered one of the greats of Chinese painting in a prolific career that spanned stints in Argentina, Brazil, California and Taiwan.
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The sale of the impressionistic landscape of peach blossoms and towering turquoise mountains with a poetic inscription, comes at a time of sluggish global art sales due to slowing growth in China, the world's second largest economy, and buyers growing more selective.
Global sales of art fell 7 percent year on year in 2015 to $63.8 billion, while sales of art in China fell by 23 percent in the same period, according to the TEFAF Art Market Report.
Ching said the market was showing signs of recovery.
"This goes to prove that ... the general economy is not a predictor of the art market," he said.
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Buyers are also failing to pay up for their pieces with more than a third of lots sold for over 10 million yuan ($1.55 million) last year not paid for and only a quarter partly paid for, according to the Chinese Auctioneers Association.
Interest in art, however, continues to grow in China with Art Basel's Hong Kong fair of mostly contemporary and modern art seeing 70,000 visitors over the five-day event last month.
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