Instagram in a blog posted on its page announced that it would be bringing its users fun, creative and flexible ways to watch and share videos.
To announce the upcoming feature, Instagram shared a montage of videos posted on the platform, featuring a number of diverse popular young users.
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With the time people spent on watching videos having increased by 40 per cent in the last six months, Instagram wants to increase the length of videos, enabling users to share and view more diverse videos.
Compared to the 30 second videos currently available on the platform, the minute-long videos will feel like an eternity and enable users to share more elaborate mini-documentaries.
Instagram further announced that this is just one new step of many to come this year as part of their continued commitment to the Instagram community.
Many took to Twitter to share the news of the latest update.
https://twitter.com/pakizzah/status/714927318783934464
https://twitter.com/feliciasho/status/714967808329719808
.@Instagram has formally announced that they will increasing the video durations to a 60-sec limit! 📽
— Brett Gauger (@GAUG_zilla) March 30, 2016
We get 60 full sec of video on Instagram now. Why is everyone so calm about this?
— Jess 👹 (@Jecsisa) March 30, 2016
Instagram increases video length limit to 60 sec https://t.co/tQeehegCY2#Instagram #socialmedia
— Cloud Yoda 😶🌫️ (@ykaas) March 30, 2016
60 sec video update coming for Instagram ??!? 😬😬😬😬
— Raghu (@toobaditsrags) March 30, 2016
So Instagram now enables 60 sec video. Is this a good thing for our stories? Or is video overrated?
— Dark Detour (@DarkDetour) March 30, 2016
#instagram increases video length limit to 60 Sec . Let #narcissm Prevail :D #digital
— Bindugopinath (@bindug20) March 30, 2016
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