‘Ho Mann Jahaan’ opens to strong response at the box office

Earns Rs15m and Rs17.5m on first two days after release

KARACHI: Following the release of Jawani Phir Nahi Ani (JPNA) the local film industry has witnessed pin drop silence at the local box office. With foreign releases unable to stir up the same excitement as local movies, Ho Mann Jahaan faced an uphill task heading towards a New Year release.

Billed as one of the marquee releases of 2016 the Asim Raza-directorial debut has managed to earn a whopping Rs32.5 million on the first two days of its release. Given its successful opening, the movie seems to be well on course for a Rs50 million weekend; a milestone anticipated by the producers ahead of its release.

As no major films released over the weekend, Ho Mann Jahaan did not face much competition, and with the hype surrounding Shah Rukh Khan’s Dilwale dying down, the movie is well on course for an impressive opening week.



Speaking to The Express Tribune an official of ARY Films corroborated the figures, adding that a real positive to emerge from the opening weekend was how its performance had picked up on the second day.

“Ho Mann Jahaan earned around Rs15 million on day one but day two saw a steady increase in box office returns with the film going on to record earnings in the range of Rs17.5 million,” stated an official of ARY Films.



Where the long runtime of the film was being viewed as a major obstacle by cinema owners, the turnout during the weekend has even impressed them. Managing Director of Mandviwalla Entertainment, Nadeem Mandviwalla said that the film recorded a consistent turnout of over “95%” on the weekend.

“Apart from the early morning and the late night shows, the movie has seen full occupancy,” he said. Mandviwalla further added that the coming week was looking even better for Ho Mann Jahaan due to the high number of advance bookings.



Even Super Cinemas in Lahore has increased its number of shows for Ho Mann Jahaan following the overwhelming response it received. General Manager of Super Cinemas, Khorem Gultasab, had earlier tweeted, “Full house for Ho Mann Jahaan at Super Cinema, had to add more shows on Saturday and Sunday.”

Ho Mann Jahaan was released on January 1 across 85 screens in Pakistan.

Published in The Express Tribune, January 5^th, 2016.

Like Life & Style on Facebook, follow @ETLifeandStyle on Twitter for the latest in fashion, gossip and entertainment.