Miss Philippines crowned Miss Universe 2015 after live TV mixup

Possibly any pageant contestant's worst nightmare -- to be crowned and then told she has been wrongly crowned.

The incident was nothing short of cringe-worthy for the 2015 Miss Universe pageant contestant Miss Colombia, Ariadna Gutierrez, when host Steve Harvey misread the pageant winners' name and accidentally announced Ariadna as the winner.

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The outgoing Miss Universe, Paulina Vega, had already placed the crown on Ariadna Gutierrez Arévalo's head when Steve realised his mistake.

Taking sole responsibility for the blunder, Steve turned to the camera and showed the card with the rightful winner's name. "Listen folks... this is exactly what's on the card," Harvey said. "I will take responsibility for this. It was on the card."

Runner-up Miss Philippines, Pia Alonzo Wurtzbach, was visibly shocked and confused at the turn of events:

After being crowned, Pia mentioned that the crowning was 'nontraditional' and laughed it off.

Miss Philippines also seemed to be in good spirits after the incident.

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Steve took to Twitter to apologize for his mistake:

#MissUniverse2015 fast hit Twitter's top trending list:

And soon people started joking about the matter: