The CCP is kindly requested to, at least, implement the policy guideline that it itself recently publicised.
ISLAMABAD: Some weeks ago, the Competition Commission of Pakistan (CCP) took out advertisements in newspapers which read: “Section 10 of the Competition Act, 2010 which prohibits deceptive marketing practices” and that “Businesses should avoid making absolute claims” such as being “No 1 in Pakistan/World”.
Today, the country is littered with billboards, television and newspaper advertisements where certain brands claim this for their products — and the CCP takes no action against them. The CCP is kindly requested to, at least, implement the policy guideline that it itself recently publicised.
Ahmed Bilal
Published in The Express Tribune, December 14th, 2013.
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