The prices of the tickets are a bit high but the time spent is definitely worth every rupee.
KARACHI: After the city of lights lost access to Nishat and Prince, people had no hope for entertainment from cinema. I actually thought that cinemas would no longer be a Pakistani thing and all we could do to watch movies is buy DVDs.
However, many cinemas have been built recently, within a short period of each other. Atrium, Cinepax and Nueplex are there to cater to our movie-watching needs on the big screen. These cinemas are screening 2D and 3D movies with amazing sound effects and ambience. The prices of the tickets are a bit high but the time spent is definitely worth every rupee. These cinemas are making a good deal of business too, because the entertainment culture here is changing. Everyone wants to go to cinema and watch their favourite movie.
The part played by the Karachi Metropolitan Corporation should be appreciated as it supported Cinepax in opening a 300-seat cinema hall in City Auditorium, Aisha Manzil. The cinema caters to not only the people from Federal B Area, but also to people from Garden, Nazimabad and Gulshan-e-Iqbal, who get to watch these movies at cinemas close to their homes. Let’s just hope that the government will keep supporting these investors and people will have even more options like they did in 1977, when around 110 cinemas were running with full occupancy.
Hussain Ali
Published in The Express Tribune, October 29th, 2013.
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