Mobile phone providers have advertisements that seem to be lying quite openly.
KARACHI: These days most mobile phone providers have advertisements that seem to be lying quite openly. For instance, almost all the companies have ads which say that for X number of rupees, the subscriber can get Y number of “free SMSs” or for A rupees, you can get B “free minutes”. Clearly, this is wrong because how can anything be free if you are paying for it, albeit a relatively small amount. What we need is a regulatory authority that oversees advertisements and ensure that they do not make false or misleading claims.
Mubashir Mahmood
Published in The Express Tribune, September 30th, 2012.
